Wednesday, August 26, 2015

Social Media and Library Promotion

Social media is everywhere. Many people feel social media is a waste of time. Others, such as myself, find many benefits to social media. My overall concept that I have shared with other teachers continues to be “if you want to know more about the kids….go where the kids are.” This is true of malls, movie theaters, and yes-social media. Many schools are using social media to connect with parents and students. This is a quick convenient way to share information and resources. The library is no exception. Librarians too are getting the digital word out about activities, books, resources, and services the library offers. Let us look at a few libraries on Facebook.

Marina High School Library (https://www.facebook.com/MarinaLibrary?fref=ts) takes advantage of social media by sharing information on how to check out a book. The library highlights student achievements. This page lets the user know the hours of operation. I particularly like the bookmark contest and the post relative to that. The library also posts a reminder of when books are due. The downside to this page is not enough follow through. While relative, the last post was June 22, 2012. The administrator of this page is slacking and they have probably lost their audience. Social media requires constant update and daily attention. I am also concern that the response posts are not monitored.

Curry Elementary School Library (https://www.facebook.com/pages/Curry-Elementary-School-Library/337676823020238) has a great page. I quickly observe lots of color and an immediate urge to scroll away. What a fun looking page. I really want to visit this library. I quickly see posts of characters I remember. I can watch a clip of a movie based on Goosebumps by R.L. Stine. I see photos of the ever-famous Junie B. Jones. This page recognizes all types of books to interest all types of readers. In addition, the administrator provides information to all incoming and outgoing students. I would like to see more students on this page. There are a few under photos but that requires more clicking. I would like to see students immediately. I understand there may be some difficulty in obtaining a publicity release or district guidelines that prohibit this. Student photos help to give ownership to the students and create a student centered page. This is a great resource for parents and students. This would be a great page to follow and use as a template for your own library page.

Dartmouth Middle School Library (https://www.facebook.com/DartmouthMiddleSchoolLibrary) is another great page. Immediately, I see students engaged. I like how the photo focuses on activities the students are doing. This shows me the students are learning. This library is showing use of makerspaces, role-playing and even video creation. This library is taking an active role in technology and student engagement. The administrator goes as far as posting number of outstanding books to encourage a safe return of all library books. As I scroll down, I see links to resources for the students readily available. This is a great concept so students can easily go to a comfortable safe place to find resources. The only addition I might make to this page is adding videos for students to watch. Of all the three pages, I would rate this page the best.

Social media is a valuable tool when reaching out to the school community. Facebook is a tool that is accessed and used by many people. In most cases, the end user is familiar with the product and does not require special training to have access. This platform is not limited to one generation nor another. Facebook spans multiple generations. This is important when addressing students, parents, and teachers. While this venue can be a quick convenient way to share information and resources, the administrator must be current in posts and information. The audience will be lost if information is not updated. Having a Facebook page requires a commitment from the administrator to maintain posts and closely monitor the content on the page. Inappropriate posts could prove to do a considerable amount of damage and discredit the school. The page needs to be a clear reflection of the goals and mission of the library.

I have decided to create a Facebook page for our library. Please feel free to visit and let me know what you think.




References

Curry Elementary School Library. (n.d.). Retrieved August 27, 2015.

Dartmouth Middle School Library (n.d.) Retrieved August 27, 2015.

Marina High School Library.(n.d.). Retrieved August 27, 2015. 
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